Brand & media
Logo & identity
The mark, the palette and the type the movement uses — and the standard the mark still has to meet.
The mark
A circular seal: the map of India and the tricolour behind a raised fist and a crowd, ringed with laurel and the movement's name in English and Hindi. It carries its own white inside it, so it sits on a light or a dark ground without a box around it.
Palette
Champagne
#F9E7C9
Fire Red
#C92924
Black Bean
#280B0B
White
#FFFFFF
Black
#000000
Typography
Devanagari is the designed script, not a translation dropped into a Latin layout. Headings use a display face with real weight; body text is set in a Devanagari-first family with a full weight range, at 16px minimum for readability on a low-cost phone in daylight.
एक महीना. एक काम.
Public Commander Force
हर पंचायत टीम एक जगह चुनती है, साफ़ करती है, और वापस जाकर देखती है।
Full brand kit — coming
Downloadable files, colour codes and usage rules will be published here. What this page shows is the mark and the palette as they stand, not a finished kit.
The brief the mark still has to meet
The movement's name is in English only, and most of the people it exists for don't read Latin script. That shifts the entire recognition burden onto the mark itself — an unusual constraint, and the reason this brief is published rather than kept internal. The seal above is the mark in use; a reduction that meets all three of these is still to be drawn.
A symbol, not a wordmark
It has to be identifiable with no text at all, by someone who reads neither Devanagari nor Latin script.
Legible at 48×48px, in one colour
Its real life is a WhatsApp thumbnail and a photocopied sheet on a panchayat noticeboard — not a retina display.
No party symbolism
No lotus, hand, broom, bicycle or elephant; no saffron-green-white dominance. An accidental resemblance would define the movement before it defines itself.
Using the name
Correct
Public Commander Force — this exact spelling, no apostrophe, in every printed and registered artefact.
Not
"Commander Public Force" with the words in the wrong order, "Public Commanders Force" with an s on Commander, "Commandors", "Public Commander's Force" with an apostrophe, or any Hindi transliteration presented as the official name.
The tagline carries the meaning
On rural-facing material the Hindi tagline is set larger than the name — एक महीना. एक काम. पूरा राजस्थान.